Chinese
The explosive growth of innovative mobile phone cases is breaking the original competitive landscape of the industry and triggering a full-chain transformation from product form to business model. The dilemma of homogeneity in traditional markets is being broken.
Data shows that the price war for ordinary mobile phone cases has caused the industry's average profit margin to drop to 8%, while the profit margin of products with innovative functions can reach more than 35%. Almi DIY ink screen mobile phone case builds a moat through technical barriers, and accounts for 43% of the market segment in half a year after it was launched, forcing traditional manufacturers to accelerate their investment in technology. The channel structure is also undergoing profound changes.
The mobile phone case counters of offline 3C stores are being replaced by experiential exhibition halls. In Aermy's flagship store in Shenzhen, users can preview the design effects in real time through interactive screens. This "experience-custom-purchase" model increases the square footage efficiency by 2 times. Online channels show the characteristics of "content planting grass", and the average number of views of related evaluation videos is 5.8 times that of ordinary products. The transfer of voice in the supply chain is more worthy of attention.
Companies that master core technologies have begun to reversely integrate resources. With its self-developed ink screen driver chips, Aermy has attracted three upstream suppliers to open production lines. This "technology-led supply chain" model is changing the industry ecosystem that was dominated by foundries in the past. It can be foreseen that the future mobile phone case market will show the characteristics of "technology stratification", and companies with continuous innovation capabilities will occupy the top of the value chain.
When mobile phone cases are no longer limited to the single attribute of "mobile phone accessories", cross-field integration is becoming an important way to stimulate innovation, giving birth to a series of refreshing product forms. The collision of technology and fashion produces a wonderful chemical reaction. The limited-edition mobile phone case that luxury brands and electronic manufacturers cooperate with each other is made of a combination of crocodile leather and ceramics, and is equipped with miniature LED indicators to simulate the brand's classic pattern color change effect.
The price of a single model exceeds 10,000 yuan and is still sold out. Almi Technology cooperated with independent designers to launch the "Solar Series" template, combining traditional ink art with electronic display technology, and the number of downloads exceeded 500,000 in the first month of online launch. The cross-border in the art field is more profound. The "famous painting mobile phone case" launched by a museum allows users to scan patterns to listen to the explanation of the painting through AR technology, and the conversion rate is 3 times higher than that of ordinary cultural and creative products. The "Dynamic Gallery" function that Almi is testing will cooperate with art schools to update students' original works every month, and the income from users' purchase of the right to use is directly returned to the creators, forming a new channel for "art communication - commercial monetization". The underlying logic of this cross-border innovation is that the traffic value of mobile phone cases as a "high-frequency contact carrier" has been recognised. The investments of the two listed companies in Almi are precisely because of its potential as a "wearable display terminal". In the future, it may access cross-field functions such as health monitoring and IoT control, making mobile phone cases a new node connecting different industries.
The collision of technology and fashion produces a wonderful chemical reaction. The limited-edition mobile phone case that luxury brands and electronic manufacturers cooperate with each other is made of a combination of crocodile leather and ceramics, and is equipped with miniature LED indicators to simulate the brand's classic pattern color change effect. The price of a single model exceeds 10,000 yuan and is still sold out. Almi Technology cooperated with independent designers to launch the "Solar Series" template, combining traditional ink art with electronic display technology, and the number of downloads exceeded 500,000 in the first month of online launch. The cross-border in the art field is more profound. The "famous painting mobile phone case" launched by a museum allows users to scan patterns to listen to the explanation of the painting through AR technology, and the conversion rate is 3 times higher than that of ordinary cultural and creative products. The "Dynamic Gallery" function that Almi is testing will cooperate with art schools to update students' original works every month, and the income from users' purchase of the right to use is directly returned to the creators, forming a new channel for "art communication - commercial monetization". The underlying logic of this cross-border innovation is that the traffic value of mobile phone cases as a "high-frequency contact carrier" has been recognised. The investments of the two listed companies in Almi are precisely because of its potential as a "wearable display terminal". In the future, it may access cross-field functions such as health monitoring and IoT control, making mobile phone cases a new node connecting different industries.